Magnolia Plaza Tower

  • Location: The BUND, Shanghai
  • Screen size:

    2 x screens total 23,100 m2

  • Screening time: 17.30 — 22.30
  • Daily Reach: 1.500.000
  • Screen: Magnolia Plaza Screen
  • Location: The BUND, Shanghai
Screening Time

18.00 – 23.00

Screen Size

23.100 m²

Daily Reach



he total size for the 2 sides of screens is 23,100 Square Metres. (As a size reference, Piccadilly Light screen in London is 783.5m2. This screen is close to 30 times bigger than Piccadilly Light.)

The screen is the largest full-motion screen in Shanghai.

The screen is located on the outside walls of White Magnolia Plaza, west of Huangpu River. White Magnolia Plaza is the highest building in the west side of Huangpu River at a height of 319.5 meters. The screens are highly visible to audiences on both sides (EAST & WEST) of the Huangpu River thanks to the unique location and angle of the building.

The Bund, WEST of Huangpu River, receives average 1M people per day during off-peak seasons and could reach 2M footfall during peak holiday seasons. Lujiazui Financial Business District, EAST of Huangpu River, with its magnificent neoclassical façade, has stood in Shanghai since the early 20th century. The location is a must-go attraction to people around the world travelling to Shanghai. Tourists going up to the World Finance Centre and Shanghai Tower will not miss this highly visible screen.

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